Toledo CellulART Branding

First Independent Design Work

Toledo CellulART, a conference blending microscopy and art was in need of a brand designer for 2025, and I was their designer!

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Process

In April of 2025 I was approached by Professor Barry Whittaker about making the brand design for the 2025 CellulART conference. 

For this project, I created the brand collateral for the 2025 conference on behalf of Rafael Garcia-Mata, a faculty researcher at UT. The focus of Mata's work, and the topic of discussion at CellulART, related to digital microscopy and the intersection of cellular imaging and artwork. 

CellulART as a conference had been taking place at the Center for Visual Arts for several years. In recent time, they have started collaborating with art students to design the branding. I am the second student in this new collaborative process. 

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Final Product

For the project, I was tasked with making the logo, a matching date + location infographic, a banner for the website, a template for invitations/hand-outs, and a design that would go on the front and back of t-shirts that were made in collaboration with JUPMODE.​